GreenEarth Cleaning Blog
Earth Day Celebrating Its 46th Anniversary
By Joe Blaha
The first Earth Day was celebrated on April 22, 1970 attributed to the efforts of US Senator Gaylord Nelson.
Earth Day originated in the US but became recognized worldwide by …
Helping to Sustain our Customers
By Ron Benjamin
We in the dry cleaning industry think about sustainability as it relates to the way our businesses impact people, the planet and our companies’ profits. And of course, as we have discussed …
Jeeves of Belgravia opens its first outlet in country
Jeeves of Belgravia, the London-based garment care company offering dry cleaning and laundry services, has opened its first outlet in the country at The Pearl-Qatar.
Fardan Fahad Hussain Alfardan, general manager, …
The post Jeeves of Belgravia opens its first outlet in country appeared first on GreenEarth Cleaning.
The Most Sustainable Dry Cleaning System
By: Joe Blaha
Every day I have the pleasure of addressing the questions and concerns of prospects interested in learning more about the GreenEarth Cleaning Program and which then affords me the opportunity to …
GreenEarth was recently published on the AATC Newsletter.Sustainable Garment Care
By Tim Maxwell, President, GreenEarth Cleaning
It’s been said that ideas are the natural born enemy of the way things are. And of course, given that, it is …
NextCleaners, the largest green dry cleaning and laundry service in the NYC and Northern New Jersey areas, today announced the launch of its mobile on-demand service, NextSpeedy™. With the introduction of NextSpeedy, available starting February 2 in NYC, …
The post NextCleaners Launches On-Demand Green Dry Cleaning appeared first on GreenEarth Cleaning.
Marine Algae Inspire New Designs
By: Garry Knox
Often fashion can have an impact on the environment, but now one designer is allowing the environment to affect its fashion output!
Oban (in Scotland, U.K.) based Crùbag uses images of …
Sustainability Is Adapting
By: Ron Benjamin
Like all things, what is seen depends upon the perspective of the viewer. And of course, the same holds true with regard to the subject of sustainability. And sustainable dry cleaning.
From the …
Share Some Joy During The Holidays!
By: Joe Blaha
As the holidays approach there is no better time to help our stores focus on the opportunity to engage with customers in a positive and energetic way.
The annual pressure is …
Tide Dry Cleaners Opens Its Doors With Ribbon Cutting Ceremony
Tide Dry Cleaners, located at 26 Morris Turnpike in Summit, celebrated its grand opening recently with a ribbon cutting ceremony coordinated by The Millburn-Short Hills Chamber of Commerce. Joining owner …
The post Tide Dry Cleaners Opens With Ribbon Cutting Ceremony appeared first on GreenEarth Cleaning.
The Digital World Part II
We have all seen them, popping up here and there. It seems like every other week I read about a new Dry Cleaning app that has just hit the surface; Washio, Starchup, Rinse, Dhobie, DRYV, and that is just to name a few. The question is, which one will pull ahead and emerge as an everyday household name, or will any?
Most of them seem to have the same premise, essentially amounting to the Uber of dry cleaning. The first hurdle for these app developers is to convince dry cleaning operators to agree on a contract for a percentage of sales gained through the app. Once the app has built a core group of dry cleaners to work with, they must start bringing business their way, in order to build a reputation among the dry cleaning industry. It is difficult to get anyone to buy into something that is untested. Fortunately, in most of these cases, the initial cost for the dry cleaner is nothing.
Now in this day and age, consumers are eager to download the newest, trendy app. So a large part is building enough buzz around your brand to create a consumer need. This may not be a need for the app, but a need to know what the app is and what it can accomplish. So the success of these apps is largely dependent on their ability to promote and brand themselves.
These apps can serve a purpose and can have great success. Dry cleaning is all about consumer convenience right? We do not need anymore proof that consumers find apps convenient. The success apps have had in the last few years, all throughout the service industry is astronomical. So much so that to develop an app built customized for a business can cost $20k-$50k, or even upwards of millions of dollars, depending on how interactive and inclusive the app may be.
That is why these dry cleaning apps give local dry cleaners a great advantage. They get the benefit of having an app for their customer, without the huge investment. It is not going to be branded to their store, and they could be sharing an app with their competition. However, they are much more likely to lose customers to one of these apps if they are not on it.
AURORA, Colo. – There is a new way to save green, while going green at the same time. $1.99 Any Garment Cleaners on South Parker Road in Aurora says they are changing the dry-cleaning industry one shirt at a time.
“There’s no odor. You come into our stores people can’t believe it’s a dry cleaner,” says Reuben Rosenblatt.
That’s because many dry cleaners still use petrochemicals like PERC to clean your clothes.
“Green isn’t regulated by the EPA, we don’t have any chemical waste,” said owner Michelle Lange.
According to the U.S. Environmental Protection Agency, tetrachloroethylene, also known as perchloroethylene or PERC, is a toxic chemical that can contaminate the air, water and ground.
“We found this [cleaning solution] as an alternative to the old cleaning. We realized it was perfect,” said Rosenblatt.
The alternative solution is made by GreenEarth Cleaning. It is essentially liquefied sand or silicone.
“The silicone beads will just grab the dirt from within the garment and remove them safely. They don’t damage fibers as it happens. They don’t take color as it happens,” Lange said.
It’s safe enough for sensitive skin and — at only $1.99 — it’s even safer for your wallet.
“This isn’t the first cleaners to go green, but we’re the first ones that married the discount with the full green clean,” said Lange.
$1.99 Any Garment Cleaners
4018 S Parker Rd
Aurora, CO 80014
“Minding Your Own Business”
I happened to be reading the summer newsletter from the PDCA (Pennsylvania and Delaware Cleaners Association) and came across a column (with the title I borrowed above), written by Ricardo Gonzalez, the DLI (Drycleaning and Laundry Institute) Web Developer.
It caught my attention as it focused on the dilemma often faced by those of us who routinely offer new techniques or technology and struggle to understand the resistance from those who stand to benefit the most.
What struck me was the remark that Ricardo made that our egos tend to stand in the way of making changes because that puts us back in the position of feeling like a beginner which can feel like a step backward.
The suggestion was offered to recognize that resistance to new ideas is actually resistance to growing, as the challenges associated with new ways of doing things are the engines that encourage growth.
GreenEarth Cleaning is committed to the pursuit of cutting edge marketing and technological advances and sharing them with our Affiliates worldwide.
So much is constantly changing and just keeping up with the changes can be daunting. Then the thought of implementing change and investing in the time and other costs required without a clear picture of the benefits is understandably a big concern.
Fortunately as members of the GreenEarth family, a major benefit is the collaborative input of so many Affiliates who are adopting these suggested changes and reaping the rewards.
Whether in the marketing arena with web and social media developments or technological advances such as the excitement inherent in the adoption of the most sustainable (and lowest cost) dry cleaning system in the industry available, with the adoption of activated clay filtration (ACF ), there is great strength in having thousands of GreenEarth plants all working together and not having to make decisions solely on your own experiences.
Here are a couple of studies that demonstrate why it is important to have a strong online presence: Searchlight Interactive out of Charleston, SC held a study to portray how consumers are finding services in 2015. To learn more click here. And High Touch Communications out of Montreal, Canada held a study to portray how consumers react to poorly designed websites, to learn more click here.
These are just a couple of hundreds of studies out there that demonstrate the importance of your online presence. While it may seem daunting and time consuming, it is monumental to the growth of your business in this day and age.
Are British Retailers Starting to See Green?
The annual Technical Visit to Johnson Cleaners organised by the ASBCI for its members has always been a popular and exciting day on the ASBCI event calendar and this year was no exception.
This year I hosted the event in conjunction with Johnson Cleaners. Johnson Cleaners core service is dry cleaning and they are the master licensor for GreenEarth® in the UK and the Republic of Ireland.
Johnsons are the only national UK dry cleaner that uses GreenEarth® instead of using harsh chemicals.
More and more retailers around the world are now recommending GreenEarth® as a sustainable and more gentle form of textile aftercare, including Next, asos, White Company and LK Bennett. They do this by placing our logo on one of the care labels.
Retailers are often challenged with the objective of recommending sustainable aftercare, whilst also getting the best results for all textiles, trims and even buttons! Therefore there were many questions and the insight proved to be invaluable for all those who attended.
So popular is this event that an additional day was put on this year to cater for the additional demand.
Visitors included team members of all backgrounds and levels of experience from ASBCI member companies including Marks and Spencer, Lipsy, Debenhams, Next, Shop Direct and Joules.
In a packed day, the attendees were given an insight to the services offered by fellow ASBCI members Johnson Cleaners, including Suede and Leather Cleaning, Duvet Cleaning, Feather Pillow Cleaning, Fabric Restoration and Rectification as well as the company’s new online Wedding Dress Cleaning Service.
I feel confident after these visits, that GreenEarth® cleaning is going to be placed higher on many retailers’ agendas.
For further information about Johnson Cleaners’ service visit their website, www.johnsoncleaners.com
For further information on the ASBCI, please visit www.asbci.co.uk
Fairfax location offers home/office pickup/delivery as well as locker-based option
FAIRFAX, Va. — The newest Martinizing Dry Cleaning store has opened here in northern Virginia. Offering multiple options for service and open six days a week, the store is owned by John W. Gray IV, who spent a 20-year career in finance working for Fortune 500 companies before setting out on his own.
“It has always been a goal of mine to own my own business,” says Gray. “I was inspired by my wife, who has spent nearly a decade running a successful daycare. After researching many franchises and concepts, Martinizing was the right fit for me. I was a satisfied and loyal customer for many years, and I look forward to creating many memorable experiences for my customers.”
In addition to traditional in-store service at the 2,400-square-foot site in the Turnpike Shopping Center, 9558 Main St., Martinizing will offer home/office pickup and delivery as well as a locker-based delivery option.
“Providing route service has been a common way to offer additional convenience for customers,” Gray says. “Now we are going one step further with bizziebox, where we will install lockers in apartment buildings and offices throughout the area. Customers can place their clothes in a locker, we will pick up the order within a day and return it to that locker location. It’s all technology-based, either through our mobile app, text, e-mail or website, and it takes convenience to a whole new level.”
The store utilizes the environmentally friendly GreenEarth cleaning process.
To celebrate his store’s grand opening, Gray will host a celebration next week featuring giveaways, a special drawing, free ice cream, and more.
By: Ron Benjamin
It is fairly simple to define the term “environmentally non-toxic”. That would be something that does not harm the environment.
What’s not so simple, though, is to measure whether something is environmentally non-toxic or not. For toxicity depends on dosage. A small amount of aspirin is good for us. Large amounts can kill. In the right dose, aspirin is safe and effective. In the wrong dose, it is toxic.
In order to project whether or not man-made chemicals are toxic to the environment, scientists use computer modeling to estimate the effect a given chemical may have on the environment (rather than releasing it to the environment). These computer models are helpful in guiding the determination of safe exposure limits and in helping us to handle chemicals in ways that are positive rather than negative.
However, it is important for us to realize that computer models are designed and built by modelers for specific applications. Too often, a computer model designed for one chemical or purpose is used to determine how another chemical or purpose might behave.
Such is the case with silicones. Silicone chemistry is not purely organic chemistry. Rather, silicones are classified as inorganic organics because they are molecules formed with both carbon (C) and silicon (Si). Carbon is plant-based and thus organic. Silicon is mineral-based and thus inorganic.
Unfortunately, though, models designed to analyze organic chemicals have been used to analyze silicones. And the modeling that has resulted isn’t totally accurate.
The Minister of the Environment in Canada recognized this situation and in 2011 determined to find an answer to the question of whether or not the computer modeling for liquid silicone was to be believed. Rather than ban the use of liquid silicones based upon the modeling data, he commissioned an independent study to be conducted by three scientists which measured the actual effect of silicones in the environment. Rather than computer modeling data, he asked for real environmental data to be measured.
The results of the 83 page scientific study were published in February of 2012. The study found that despite thousands of pounds of liquid silicone contained in shampoos, deodorants, lotions, etc. going down drains every year, there was no harm being done to the environment based upon actual measurements in the environment. In fact, the study determined that even if twice the amount of liquid silicone were being dumped down the drains, there would be no environmental harm done.